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We decided for my daughters 17 birthday we wanted to get her a diamond ring being her birth stone is a diamond. We never dreamed it possible to get her a “real” diamond and was ready to settle for a cubic until we came across this jewelry store. We purchase a 3 stone ring, with stones of a lesser quality because it was in our budget. When the sales rep called to confirm our order and take our payment information he educated us on the diamond quality and was very truthful and honest and did not want us to be disappointed and told us upfront the differences of the diamonds. We decided to go ahead with the order and if anything wasn’t to our liking we were told we can always trade up but we would have the opportunity to make our own judgment. The order wasn’t expected until Thursday 4-5. Imagine our surprise, the ring came 4-2, and is perfect and exactly what we were looking for. The ring is quite substantial being a .50 carat weight. The stones do have a slight color to them but we feel that makes them even more brilliant and reflective when the light hits the stones. Any imperfections cannot be seen by a naked eye. This is a perfect gift for anyone, not just a 17 year old and beyond the expectations of the description. We are not only satisfied with the purchase, but the whole process was extremely pleasurable from beginning to end. We will definitely be sharing this store with all our family and friends as well as putting it on TOP of our favorites list. You will be getting repeat business from us!!! Thanking you again for all your courtesy and cooperation. Sincerely, lisa

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  • Lisa P.

Islip Terrace, NY



I was a bit apprehensive at buying a diamond ring online. When I finally warmed up to the idea after doing my share of research, I only wanted to buy from the
"big"names. Then I stumbled upon Daras one night and compared their prices to others and they beat everyones hand down.

I then called them to make sure I was not going to be swindled into buying a lower quality diamond. I spoke to a Ryan, and he could not have been anymore helpful. He reassured me and even told me which one of my choices to buy.

After talking to him a little bit more he showed me their diamond education page and guided me with the different types of diamond qualities. I bought a 1 carat D color and VS2 clarity diamond. Before I bought it I compared it to other jewelry stores here in NY and even some others online like Zales. Daras definitely had them all beat by a huge margin!

When it finally came I was a little anxious opening it, but it was perfect and my girlfriend, now fiance, loved it also!!

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  • Armin L.

New York, NY


I just made my second purchase from Dara's and I couldn't be happier. I bought a beautiful 3 stone diamond ring for my mother's birthday several months ago, and just got a lovely pair of diamond studs to match for mother's day. You really can't beat the price, quality, fast and friendly customer service, and flexible return policy. They have diligently answered my phone questions with both purchases. I am quite the bargain shopper, and definitely wasn't able to find a retailer that was able to even closely beat their prices (plus I found an additional yelp promo code which made the deal even better) for the same quality/size stone. 

I also LOVED the online search option that allowed me to narrow down the studs I wanted by price point, clarity, and size of the stone... this was definitely a cool feature that made shopping much easier! 

The other great perk was their lifetime upgrade/exchange policy so that my mom can choose to upgrade her ring/earrings down the line if she wants.

Delivery was prompt, their return policy gave me peace of mind in my purchase, and the earrings were fabulous! What a great find!

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  • Arta L.

Redondo Beach, CA


I had been considering buying a diamond pendant for a while and did a lot of research on the best deal. I randomly stumbled across this place through Yelp and was pleasantly surprised with the prices, products, service and value. I was hesitant in buying jewelry online but I'm so glad I went for it. After I placed the order a sales rep called me about 30 min later to go over the diamond quality. It was a pretty educational conversation and they answered all my questions which was so reassuring. I received the pendant on schedule and it was simply beautiful. I will definitely use them again.

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  • Alex C.

San Diego, CA


So I was little skeptical to buy jewelry online, especially diamonds since I don't know that much about them.  I've been wanting a pair of diamond earrings forever (and my bf won't take the hints)...  I got a big fat bonus check from work so I decided to splurge.  I found Dara's in a google search and compared their prices to some other sites and they seemed to be the most reasonable.  I was still a little hesitant so I called and spoke to one of their customer services reps (Ryan maybe?).  He walked me through some of the diamond basics and helped me make a selection...he even gave me a coupon code for 5% off since I was a first time customer!  I was really pleased with my earrings... they were definitely the bling I was looking for!   I would totally recommend Dara's!

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  • Chanucey P.

Culver City, CA


Just would like to write that Dara's Diamonds has an excellent customer service. I had to exchange my earrings, and the prompt and courteous interaction with the place was above what I expected. The product came to me extremely fast. I was a very satisfied customer, and will recommend them to all my family, friends and co-workers.

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  • Maryann F.


As a reward for being such a great wife, my husband bought me some diamond earrings for Christmas this year!! Never having real diamonds, I searched around for quality and found this company online! They teach you how to buy diamonds, I did not know you needed to know how to do that, and their customer service person Ryan L was the best at helping me pick something I would be happy with!! I received them very quickly and they were exquisite! I would use them again and again!!

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  • Dawn C.


Ryan the manager was very accommodating . My diamond ring was breathtaking and looked better than expected. Great value. I give my highest recommendation !

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  • Sarah



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